The development of the net content material creator has been a captivating journey. Each blogger needed to develop an even bigger viewers on social media. Each social media star needed to change into a YouTube movie star. And each YouTuber is beginning a podcast. All alongside the best way, none of those codecs was rendered out of date. Blogs are very a lot alive and properly, as are Instagram influencers, YouTube vloggers, and promising new podcasters alike.
It’d go with out saying, however it may additionally bear mentioning once more. Whereas some codecs and enterprise methods would possibly stick round, the largest power you may have is the power to adapt shortly and successfully. It’s a must to be prepared to vary with the occasions, swinging over to the subsequent factor on a second’s discover. There aren’t too many severe bloggers who can be caught useless on Blogger today, proper? And John Chow dot Com has gone by way of a number of iterations and design modifications through the years too.
Whereas it could be true that you simply’ve received to maintain up with the occasions if you wish to achieve success, your precise strategy to the kind of content material you create could not essentially be so dynamic. Put one other manner, there are not less than two completely different mindsets or ideas you may observe as you retain running a blog, vlogging, tweeting and podcasting.
Who Is Your Viewers?
Content material is king. Nice content material will at all times be king. The factor is that what one particular person would possibly see as nice content material, one other particular person would possibly see as utterly irrelevant or utter rubbish. Should you’re an enormous Star Wars fan, an in-depth evaluation of all of the Easter eggs and delicate hints of what’s to come back can be fascinating. If in case you have little interest in Star Wars, regardless of how nice that evaluation is, you’re not going to learn that article or watch that video.
On this manner, you’ve received to search out your viewers… however do it is advisable maintain your viewers? Talking of YouTubers who’re changing into podcasters, the Fung Bros. just lately began the A3N Podcast (and posted it on YouTube, after all). In that first episode with Philip Wang of Wong Fu Productions, Andrew Fung brings up an important level. In deciding who your viewers is, in figuring out who your goal demographic is, are you taking the Rolling Stones strategy or the Nickelodeon strategy?
The Rolling Stones
The Rolling Stones have been massively profitable for many years. Should you can consider it, the English rock band first fashioned manner again in 1962. That’s almost 60 years in enterprise, pumping out music that their followers adore. Each Keith Richards and Mick Jagger are within the their mid-70s, and the latter of whom has an estimated web price of round $360 million. Not unhealthy, proper?
However, let me ask you this: have the Rolling Stones actually tried to faucet into rising developments to maintain related with youthful audiences? We definitely didn’t see the Rolling Stones roll into the grunge period of the 1990s, and we undoubtedly don’t hear them on fashionable high 40 radio stations immediately. That has by no means been their technique. They’re who they’re, and so they know who their followers are and what they need.
Because the Rolling Stones have gotten older, they’ve introduced their followers together with them. The identical individuals who liked going to their concert events within the ’60s, ’70s and ’80s are largely the identical individuals who get pleasure from listening to their music immediately. They grew an enormous following and so they saved most of them, 12 months after 12 months, decade after decade.
Now, distinction this with how Nickelodeon works. The youngsters’s programming large is precisely that: a large in youngsters’s programming. The exhibits that they produce are focused towards a particular age set. As soon as youngsters get past a sure age, they’re not considering watching Nickelodeon exhibits anymore (apart from the nostalgia they may really feel at times).
The 19-year-old school pupil who adored watching exhibits on the community 10 to 15 years in the past most likely isn’t watching it anymore. And that’s positive by Nickelodeon, as a result of they’ve received a gentle batch of latest viewers coming by way of yearly. Each new batch of younger youngsters are tuning in to the newest exhibits. Nickelodeon understands that they’ve these viewers for a sure age vary, after which these viewers transfer on.
And it’s not simply Nickelodeon and kids’s programming both. There may be all types of leisure or content material that’s geared towards youngsters, or current school grads, or folks going by way of a midlife disaster. All these firms perceive that they’re in search of folks inside a sure age vary, and as soon as these folks move by way of that vary, that’s most likely it.
The place Do You Go from Right here?
One strategy is just not essentially any higher than the opposite. Each the Rolling Stones and Nickelodeon have loved large success. What we are able to study, although, is that you could’t be all issues to all folks, so you need to resolve who your persons are.
Should you’re a household blogger, are you concentrating on solely new dad and mom? Or are you bringing your viewers alongside in your journey as your individual youngsters become older? If in case you have a podcast about advertising, do you begin with newbie matters and evolve to extra refined discussions? Or does your material get progressively extra advanced and superior in later episodes?
In different phrases, are you Mick Jagger or SpongeBob Squarepants?