How to Write Copy that Sells with Ray Edwards

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CONTENT WARNING: You’re going to need to have a pen and paper useful for this one. At the moment we’re speaking with Ray Edwards, a fan favourite from Episode 182 and Episode 300 and a member of my mastermind group. At the moment he’s going to show us the best way to write copy that sells—written phrases that encourage readers to take motion and lead to worthwhile gross sales. Stick round!

Understanding the best way to write stable advertising and marketing copy for your corporation isn’t practically so simple as it may appear. In truth, it’s actually one of the essential components of operating a web based enterprise, notably relating to promoting. So how will you do it properly? How do you write partaking, sturdy, and convincing gross sales copy?

Ray is right here at the moment to provide us methods, hints, and blueprints for doing precisely that! Like I mentioned on the prime, you’re going to need to take notes. On this episode you’ll learn the way methods just like the PASTOR mannequin and If, Then, Lead might help you define and craft highly effective copy, join together with your viewers, and drive profitable gross sales. Did I point out that you must take notes? Scroll beneath for a particular, twelve-step infographic from Ray for understanding The Purchaser’s Journey!

When you’re seeking to rent an expert copywriter for your corporation, try Ray’s ESP (Endorsed Service Suppliers) checklist. It’s within the navigation bar of his web site, And in the event you loved this episode, look out for Ray’s e-book, Permission to Prosper, popping out in March 2019.

The Purchaser’s Journey, courtesy of Ray Edwards

A twelve-step infographic of The Buyer's Journey, by Ray Edwards

If your corporation has something that features a subscription mannequin of any form, recurring funds and the like—you’re going to need to take note of this. Generally we entrepreneurs expertise failed funds, which might be irritating. I didn’t even notice how a lot I used to be dropping till I acquired on board with an organization known as That may sound acquainted in the event you listened to Episode 312 with Casey Graham, who put the corporate collectively to assist individuals get better failed funds. Lots of purchasing carts use auto options to attempt to get better funds, which is fairly customary, however is a staff of actual people who become involved together with your model and attain out to clients in a pleasant, very non-scary approach. They’ve recovered tens of 1000’s of for me from failed funds I didn’t even know have been occurring. I’m positive they’ll make a big impact for your corporation too. Try—it actually pays for itself. I really like this firm and what they do for others.

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Particular because of Ray Edwards for becoming a member of me this week. Till subsequent time!

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